Ebook Free The Product Manager's Desk Reference 2E

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The Product Manager's Desk Reference 2E

Ebook Free The Product Manager's Desk Reference 2E

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About the Author

STEVEN HAINES is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. Haines is the author of Managing Product Management and The Product Manager's Survival Guide.

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Product details

Hardcover: 832 pages

Publisher: McGraw-Hill Education; 1 edition (June 27, 2014)

Language: English

ISBN-10: 0071824502

ISBN-13: 978-0071824507

Product Dimensions:

7.7 x 1.8 x 9.4 inches

Shipping Weight: 3.2 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

83 customer reviews

Amazon Best Sellers Rank:

#58,543 in Books (See Top 100 in Books)

Really new role for me and our company and this has been great for me. I have it handy for reference...and have already used quite a few of the templates, methodology and processes recommended. This is really a great base guide for someone new to the role - and really working to define the standards of the organization within a company.

Steven Haines is an absolute genius, especially when it comes to Product Management. I have read all of his 3-part series for Product Management and hope to attend one of the Sequent Learning Networks Product Management Training Sessions (Haines owns Sequent Learning Networks).The book outlines everything that you need to know to be effective as a Product Manager. Now, with the knowledge I've gained through reading this book, I actually teach Senior Product Managers some great techniques that this book discusses.

I have only started reading this book and I can tell you that this is without a question an outstanding resource for any Product Manager. It is packed full of templates, scenarios and all kinds of other useful tools to help those of us in the profession. Mr. Haines' insight helps to demystify this often nebulous and inconsistently structured role, and truly lifts the curtain and shows how a well-oiled product management system should run.

Really, the title says it all. This is the most valuable product management book I've bought. It's so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can't afford not to get this book. My copy is filled with copious notes, underlines, highlights, and is dog-eared on many sections. I have recommended this book to my whole team. And no, I don't know the author. This is completely based on my own experience using this reference as a Sr. Product Manager for a major entertainment company.

This comprehensive desk reference is mandatory reading for my global team. We have taken the concepts and applied them in developing a global service business focusing on the consumer and our service value proposition. I would recommend this desk reference to all product management and marketing professionals as a "first read" before they begin any work on their products or services. Knowing why they are doing what they are suppose to be doing is critically important to the success of their business. it has been my experience as a business leader after having invested in reading it cover to cover. Well done Steven!

Great book, good templates for documents and comprehensive in scope for product development. Works well for software development life cycle. Definitely leans towards waterfall development but seems appropriate to add structure to agile/scrum based product development.

This has been a great book and refresher. I have been a Product Manager for several years and use this book a lot for ideas on how to improve processes. I would recommend this book and the training Steven Haines company offiers.

There is a world of literature and guidance in the domain of New Product Development and to a lesser degree existing Product Management. As a practitioner for more than 10 years, I, like most of my peers was not born a product manager but rather evolved into the role.If I could have had The Product Manager's Desk Reference 10 years ago, I would have been able to avoid years of discovering what it is I was supposed to be doing! Even for someone like myself who has practiced as a Product Manager for some time, this book is just what it's title states, a great Desk Reference. I would highly recommend it to anyone who is looking for a comprehensive description of the role and an ACTIONABLE set of processes and templates.Ernie Harris, President - Tampa Bay PDMA [...].

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